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From caveman to modern day
Emerging media is a funny thing because the term “emerging” is dependent on the present time frame. It is only “emerging” in that moment. When we think back to caveman times, scratching rocks on cave...
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Location-Based Marketing
Why local search is the next frontier in marketing At the start of my Emerging Media class, all that was on my mind was the rise of social media, but I was forgetting some other major changes in...
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The Value of Networking
Having lost my job in late December and being offered a new job in early March, I would say that I am lucky to have found something so quickly. But…am I lucky or did social networking play into...
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Rocking SOcial Media: Work Smarter, Not Harder
Rocking SOcial Media: Work Smarter, Not Harder. Check out this blog post which talks about mastering social media in as little as 30 minutes per day. The most important part of this infographic is...
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Groupon is getting smarter???
What exactly is a “Nester”? I just got this email this morning and I don’t recall anything about being a “Nester” in fact I am a mom with 3 young children. So…I decided to investigate and came up...
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Can the iPad Rescue a Struggling American Education System?
Can the iPad Rescue a Struggling American Education System? Check out this great article that dives into an interesting phenomenon in today’s day and age…the many uses of the iPad including becoming a...
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How much are Facebook Fans worth?
How much are Facebook Fans worth?. Check out fellow IMC blogger Amanda Sains’ most recent blog post. It is a fantastic look at how much Facebook fans are truly worth. Because Facebook and social...
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A Look Back At BMW’s The Hire, Branded Content In The Dark Days Of Online Video
2001 sales rose 12% from 2000. 2 million people registered on the BMW site, more than half asking for more information via e-mail. And a whopping 94% of the people who saw the films recommended them...
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Honda & SongPop: A Fantastic Advergaming Concept
A person’s cell phone is a very personal entity and it consumes a person’s everyday life, goes with them everywhere and is customized according to their preferences. Based on this...
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5 Reasons We Use Social Media | Edudemic
5 Reasons We Use Social Media | Edudemic. Recently, I was asked to write on the topic of Facebook and Twitter regarding why they are so popular and why a business would want to use them. As the...
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Eat, Tweet, Track and Lose! (Eating Well Mag)
University of South Carolina – News. Check out this article from the University of South Carolina. The article highlights a recent weight-loss study that actually examined the use of Twitter as a...
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How to Write a Brand Positioning Statement « Beloved Brands
How to Write a Brand Positioning Statement « Beloved Brands. As I am going along this semester in teaching my first Principles of Marketing class, my students have done an excellent job in...
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Digital 3000 — Digital Media Strategies and Solutions: 5 Important...
Digital 3000 — Digital Media Strategies and Solutions: 5 Important Predictions for the Future!.
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Social Media Predictions From The Experts | Simply Measured
Social Media Predictions From The Experts | Simply Measured.
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8 Ways to Keep Your Social Media Updates Fresh | Social Media Today
8 Ways to Keep Your Social Media Updates Fresh | Social Media Today. This is a great write up on how to keep your social media sites fresh and engaging. These are simple and doable tips!
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How to Use Simply Measured to Plan Your Twitter Ad Campaigns: A Basic Guide |...
How to Use Simply Measured to Plan Your Twitter Ad Campaigns: A Basic Guide | Simply Measured. This is an awesome article to review when planning a strategy around Twitter.
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Utilizing SEO when creating a Press Release
Tailoring a Press Release Press releases need to be tailored based on the media outlet being used to reach the public of choice. For instance, “social media releases are designed to reach...
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State Of Social Sharing: Pinterest Outgrows Facebook, Twitter (And Is Now...
State Of Social Sharing: Pinterest Outgrows Facebook, Twitter (And Is Now Bigger Than Email) [STUDY] – AllTwitter. Considering Pinterest is my favorite form of social media, this makes sense to me!...
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61% of Super Bowl Viewers Will Share Ads on Social Media
61% of Super Bowl Viewers Will Share Ads on Social Media. How many of you will be sharing Super Bowl ads via social media this weekend?
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